Movie Posters, Tickets, and Ratings
Movie
posters developed as a major part of spreading promotion for a film.
At the same time, they have also come to operate as artistic creations
in their own right.
When it comes down to it, these valuable commercial products have quite
an unexpectedly rich history. MoviePostersLtd.com is here to explore
this history and the implications behind it. At the same time, plenty
of practical explanations, facts, and advice are also presented related
to the subject matter. Whether you are an avid collector, one-time framer,
or a general but curious movie
fan, we are certain to have something for you.
The earliest film screenings began at the end of the eighteenth century.
At first, these were for pretty short features. The earliest known poster
was created for "Projections Artistiques" in 1890 by a French
man named Jules Cheret. For these first designs, generally just the
title and creator of the production were depicted. It's hard to imagine
today, but at these times there were no images included. Of course,
it didn't take long before embellishments evolved. In particular, these
arose hand in hand with the studio system.
As they strove to inspire people to purchase movie tickets, studios
of the 1910s worked to create unique and memorable images. During the
1920s, the major studios had cultivated their own aesthetics which are
readily apparent in vintage movie posters:
MGM – Founded in 1924 as Metro-Goldwyn-Mayer, they
emphasized big star names and also hired notable artists and illustrators.
Poster designs were uncluttered, painterly, and highly-polished. Pastel
colors and white backgrounds were a common theme for them.
Fox – Later to become 20th Century Fox, this studio
used vivid colors and rich lithography.
Paramount – Witty designs that were also sleek were
common for this company.
Warner Bros – Photo-montage creations were favored
here. Their style avoided thrills and favored starkness.
Columbia – Eye-catching designs and intense color schemes
were favored by this studio. In fact, they eventually pioneered the
coloring of black and white photos.
Universal Studio – Bold saturation of color as well
as dynamic compositions where associated with the posters of this
studio. Very little white space was included.
Universal was the oldest of the major studios, founded in 1912. When
collectors wish to buy movie posters, Universal's vintage styles are
a wide emphasis. This is particularly true of their horror movie poster
designs. Because the focus of these earlier designs was upon selling
movie tickets rather than getting people to buy movie posters, they
were not created with a focus on being long lasting. For that reason,
many rare movie posters of vintage styles are cheap movie posters as
far as design goes. Preserving them involves a great movie poster frame
and, more importantly, breathing cover material and acid-free backing.
From simple text announcements to elaborate image designs, film posters
have come quite a ways. In fact, there have been many fascinating technological
advancements in recent years, allowing for such things as "living
posters" which surprise viewers with sudden movement. These are
possible due to the increasing popularity of HD advertising screens.
It is not only the old ages and the rarity of a poster design which
makes it desirable. Some people love memorabilia related to recent material
with great movie ratings. Other people love newer elements of an older
franchise. For instance, a Star Wars movie poster may come in an older
1970s style or be related to more recent productions. The same could
be said of a Rocky movie poster.